I AM PLAYR GAME PROFESSIONAL

Those who play I AM PLAYR through Facebook or various other browser-based portals will be able to use the mobile app to boost their I AM PLAYR Match Fitness on the go. Though the game can be played as a standalone diversion, I AM PLAYR Mobile is at its best when tied to an account with the desktop version of the game. While the free-to-play nature of the app means that each mini-game is time-locked (in-app purchases allow you to play whichever drill you prefer, as you please), the game is designed in such a way that there is always at least one available training game to play through. It focusses on mini-games, letting you flick and swipe your way around a number of training pitches, with drills including target practice and passing practice. The new I AM PLAYR Mobile app acts as a supplementary experience to the desktop game.

I AM PLAYR GAME PROFESSIONAL

It has already launched in beta in the US under the Axe brand name.Not content with snapping up over 8.4 million players through its web and Facebook games, We R Interactive’s casual football sim I AM PLAYR is now available as an iPhone and iPad app too.Ī free-to-play title that mixes action mini-games with role-playing elements and professionally shot, star-studded broadcast-quality video footage, I AM PLAYR already offers gamers the chance to fill the boots of an up-and-coming young football star as he signs his first professional contract with River Park FC, with the aim to make him as valuable to the club as possible. Unilever also plans to target gamers with the launch of branded social gaming platform Lynx Planet. Building it in HTML 5 means that is can be played by anyone, anywhere, anytime and highlights how we’re embracing new technology in our brand communications.” Mark Aschmann, Lynx brand manager, says “The core of our strategy for Lynx is to create reactive, relevant and entertaining content that our core customers actually want to engage with, so making a Lynx branded game was a logical step for us. The game, created by TMW and Sync Interactive, features a daily leader board and hopes to build on the brand’s social media fanbase after it became the first Unilever brand to reach one million fans on Facebook in the UK and Ireland earlier this year. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.

The launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. It builds on our vision to ultimately deliver the best a fan can get with a complete online football experience.” She adds: “This new partnership with We R Interactive will enhance the experience for both football fans on Gillette Football Club and I Am Playr users. It is hoped the tie-up with the game, which has more than 6.8 million registered users across 220 countries, will help boost registrations to the online initiative.Īlex Tosolini, vice president of e-business for P&G, says the partnership will take Gillette’s brand building activity to the “next level.” The content will be available exclusively to I Am Playr users who sign up to the Gillette Football Club, a personalised YouTube channel launched in September. Products will boost players’ on-pitch abilities such as shooting, dribbling and passing, while an upcoming feature will let them become the ‘face of Gillette’ as a virtual brand ambassador. The game lets players experience the life of a professional football player both on and off the pitch using live action video and 3D gameplay. The deal will see Gillette products woven into the We R Interactive created game’s storyline. Gillette aims to use product placement deal with the game to drive registrations for its YouTube football channel.

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